Some websites provides white labels to successful brands to enable them concentrate on services

The name comes from the image of a white label made on the package wherein the marketer can put its trade dress. The origin of white label products can be traced back to the period when DJs removed the label from vinyl records so that other DJs could not recognize the track. The removal of labels from DJ records popularizes the term white label record.

In general, white label production is for generic electronics manufactured at a large scale, such as television sets and DVD players. Some companies sell their products under a sub-brand name that is used exclusively by them. For instance Brand-A may sell the same model-A of DVD while Brand-B may sell it as a model-B.

Moreover, certain websites adopt white labels for facilitating a popular brand to provide a service, that too without investing in developing infrastructure and technology itself. For instance Amazon.co.uk has been running the website of Waterstone’s until recently. Similarly, LoveFilm runs the DVD Rental services of Tesco. Most of the store brand or private brand products in supermarkets are provided by companies which sell to more than one supermarket, bringing change in labels only. Besides, there are some manufacturers who develop generic brand labels of low cost bearing merely the products name (Cola).

Sometimes, large banks take the responsibility of running smaller banks’ credit-card operations. Moreover, they (larger banks) issue and process credit cards (as white label cards) for a certain amount of fee. This enables the smaller banks to run their own branded credit cards without investing in the infrastructure that would otherwise lead to high operating cost.